Johan de Nysschen has been fighting the good fight for the enthusiast as of recent. After proclaiming autonomous vehicles shouldn’t suck the fun out of the driving experience, the Cadillac President has gone on the record to deliver a few harsh statements over Uber.
The Washington Post reports de Nysschen spoke about his visions for the Cadillac brand at the J.D. Power Roundtable, and described how the brand he’s in charge of can hold off the “disruptors” entering, and that may enter, the automotive arena.
“While [Uber] are heralded as a disruptor, what are they really offering but journeys, conveyance from A to B,” said de Nysschen. “I see a future where the disruptors, too, may themselves become disrupted. Because car companies can offer far more than a car and an app or a trip across town.”
He went on to add, “There’s nothing that a mobile app taxi service can do, for example, that we cannot do. By the way, we’ve also already done the hard part by developing the technology and creating the cars.”
de Nysschen also spoke of reshaping the Cadillac ownership experience, talking about a day when a customer desires a sports car, and the next day and SUV.
“We envision a future in which we will deliver the Cadillac you desire to your doorstep.”