Our outlook of autonomous driving is much more positive after hearing what Johan de Nysschen had to say at the 10th annual J.D. Power Automotive Marketing Roundtable.The president of Cadillac delved into something that most auto enthusiasts have dreaded over: The future of autonomous vehicles and the influence it may have on the art of driving.
“Taking the fun out of driving by letting a robot transport us,” in de Nysschen’s own words, has plenty of us awake with scenes from Minority Report. Though driverless cars seem all but inevitable at this point, de Nysschen claims that “autonomous driving and driving passion must co-exist,” and that his brand is after “balance.”
What would this look like? Well, de Nysschen states that Cadillac wants to enhance the joy of driving, but eliminate the tedious parts. He backs these ideals with a critique of Google’s perception of the future.
“Many autonomous car (prototypes) emphasize sheer functionality. It would be a mind-numbing experience going from point A to B. My goodness, you might as well take the bus.” He went on to use the 2016 Cadillac CTS-V as a persuasive comparison, “you can feel the road surface through the seat and hear the symphony of a perfectly tuned engine. It gives you goose bumps. A fine automobile is one of life’s great joys.”
He briefly touched on GM’s semi-autonomous Super Cruise system, which will debut in the 2017 Cadillac CTS and 2017 Cadillac CT6, stating that the, “difference between Super Cruise and fully autonomous lays more in the legal than the technical arena. I’ll leave it at that.”
Needless to say, de Nysschen’s words resonated well with us, and made us more open to the idea of autonomous vehicles. He went on to talk about Cadillac’s strategy for the Millennial market, for more, visit WardsAuto.