Weeks back, we had the opportunity to tour the Corsa Performance engineering and manufacturing facility, where Brent Noward, Corsa marketing manager, shed details on the company’s plans to support the 2016 Chevrolet Camaro in the future.
While our conversation focused heavily on the 2016 Camaro, we did ask about a few other niches the company currently doesn’t cover, one of those being Buick.
Simply put, Noward said Buick wasn’t the company’s scene. And the proof has been in sales of Corsa’s exhaust system for the 2016 Cadillac CTS equipped with the LTG 2.0-liter turbocharged four-cylinder. According to Noward, reception of the exhaust system for the four-banger has been lukewarm at best.
However, he didn’t rule out the possibility of supporting the the LTG 2.0-liter turbo in the 2016 Camaro, as it’s a very vehicle and, subsequently, a very different consumer base. A pull-marketing strategy seems to reign supreme over Corsa Performance, and that’s not a bad thing.
As they say, the consumer is always right.