Simply put, Lutz thinks things look bleak in the Tesla kingdom. While Tesla has been heralded for crafting some of the greatest electric vehicles to date, and even won a Motor Trend COTY award with its Model S, Lutz lays out the facts.
Tesla continues to bleed money, and lose money on every single car it sells. Combine that blunt knowledge with the costs of operating a manufacturer retail store and the fact gasoline has hovered around $2.00 per gallon across the U.S., and it doesn’t paint the brightest picture.
Lutz takes a swing at what has made Tesla what it is today: its battery technology. The auto executive had this to say in particular:
In addition, there’s never been any secret sauce to the company’s battery technology. The automakers that bought into Tesla’s tech early did so to avoid having to pony up development dollars on first-generation battery packs of their own. Now that Audi has announced it’s getting into the EV game, Tesla should be even more concerned. If you’re a luxury buyer, which car would you rather have?
It’s a valid point, and something we’re sure Elon Musk, Tesla CEO, is thinking about right this moment.