Cadillac President, Johan de Nysschen, has already told of his idea of Cadillac: a luxury car brand, with a distinct American flair. And what better place to flex an American luxury flair than in Europe.
The 2015 Cadillac Escalade has received some advertising attention for Europe, as the brand has coined the luxury SUV an “American Icon.”
Cadillac won’t truly invade Europe for at least five years while it readies proper diesel engines and a slew of new crossovers to take on its rivals for adequately. But, the Escalade has been a smashing hit stateside, and the brand will try and leverage that overseas, too.
The spot simply highlights the exterior of the 2015 Escalade, which is a bit of a shame since the interior of the SUV is just as great of a landscape to stare at. But, the exterior would certainly stake its claim in the Old World as posh, brash and distinctly American.
After all, that’s exactly what de Nysschen wants.