While it may seem Vauxhall is merely a sister company of greater Europe’s Opel, that isn’t the case, according to Opel CEO Dr. Karl-Thomas Neumann.
During the 2015 Frankfurt Motor Show, he reiterated the UK subsidiary is “our biggest and most important market in Europe.”
The UK’s Ellesmere Port factory will be the lead plant for the 2016 Vauxhall-Opel Astra, as it is poised to be a big-seller for UK buyers.
“There is a reason why the new Astra is launching out of Ellesmere Port, because we have never had such a good launch for quality in our internal quality audits, and that speaks volumes for the strength of the factory and its workers,” Neumann told Auto Express.
The Opel boss also shed light on big plans for the Vauxhall brand in the near future, and said “brand shaping” models like the Adam and Mokka have introduced Vauxhall to a new group of British consumers.
But, there are more products in the pipeline. The Peugeot co-developed Meriva and Zafira replacements are on the way, and a new, large SUV will replace the ho-hum Antara, most likely to replace Buick’s aged, yet strong selling, Enclave, too. And, of course, the 2017 Vauxhall-Opel Insignia is said to usher in dramatic-new design language from the Opel Monza show car.