There’s no denying Opel wants to be clear about the value packed into the 2016 Astra. They’ve already detailed the immense value proposition once before, but truly conveying that message to the consumer is through advertising mediums.
And it’s begun. Opel has unveiled its advertising campaign for the latest 2016 Astra, something it calls bold, humorous and confident.
“The Astra campaign is part of the Opel brand’s new positioning. The films are an expression of our new self-confidence, as we are setting standards in the compact class segment with the Astra,” said Tina Müller, Opel CMO.
The air of self-confidence is strong, as protagonists shock their stereotypical-wealthy antagonists at the thought of certain features on a commuter vehicle, specifically the massaging seats and Opel OnStar.
The aura surrounding them is a positive one, a campaign with direction, mimicking the signs of life within Opel itself as it hopes to return to the black in 2016.