It’s hard to imagine the life GM CEO Mary Barra. She was recently in Frankfurt, Germany to help unveil the new Opel Astra and to divulge GM’s grand plans for Opel, and was then whisked away to Spain to receive an award.
Yet somehow Barra still manages to find time to post on social media, where she recently joined Facebook. She’s also one of the few CEOs to hop on the #SmartGirlsAsk movement, which was created by Parks and Recreation star and former SNL cast member Amy Poehler.
According to Fortune, Poehler partnered with the Television Academy and Twitter to create the hashtag/social media campaign in time for the Emmy Awards this past Sunday. The crux of the campaign is to draw attention to the insipid and often sexist stream of questions normally thrown at female celebrities who attend such events.
Viewers and fans were encouraged to send in their questions, while notable females such as Britney Spears, Katie Couric, and even Presidential hopeful Hillary Clinton also contributed their own queries. The questions we’re then posed to both males and female celebs on the red carpet.
In a tweet on September 19, Mary Barra posed her question:
“#STEM education is vital. My #SmartGirlsAsk question: If you could build or invent anything, what would it be?”
While it seems Barra’s question didn’t quite make the cut on Emmy night, the #SmartGirlsAsk campaign is definitely a breath of fresh air.