General Motors of Canada has announced that Bruce Logan has climbed aboard the company as its new Director of Communications. Faye Roberts, who worked at GM Canada for more than 17 years, previously held the position.
Logan, who will report to David Paterson, VP of Corporate & Environmental Affairs, will lead GM Canada’s communications on a corporate, product and internal level, as well as in the fields of media relations, community relations and social media.
Like many execs that join GM or rise through its ranks, Logan is steeped in experience. He’s worked in communications and corporate and government relations for more than 15 years and he’s also had a hand in luxury automotive marketing.
He was previously worked as VP Corporate Affairs & Administration with Build Toronto Inc before he stepped into a role as Client Service and Engagement with BMIR Communications.
“I’m pleased to welcome Bruce to GM Canada. His experience and strong relationships will be great assets to GM Canada as we continue to grow as an innovation leader developing, building and selling great new cars, trucks and crossovers with advanced technologies for our customers,” said Patterson in a GM release.
He holds a BA in Economics, Canadian Studies and History from Bishop’s University and a Corporate Communications Management Diploma from Seneca College in Toronto.