General Motors has already detailed how it envisions India in its global business scheme. The company looks to capitalize on one of the world’s last greatest automotive markets, and is investing heavily in the country’s export future.
Specifically, cheaper labor than in South Korea will allow for India to become GM’s global export hub. Today, GM India has announced its latest market for export being Mexico.
“In keeping with our commitment to the Make in India program, we are proud to produce exciting Chevrolet vehicles for the Mexican market,” said Arvind Saxena, president and managing director of GM India. “Exports will be an important and ever-growing part of our business. This is part of GM’s strategy to make India a global export hub.”
The Chevrolet Beat, known as the Chevrolet Spark elsewhere in the world, will be the first vehicle exported to Mexico, and will be shipped to the country from GM India’s Talegaon, Maharashtra manufacturing facility. Sales of the Chevrolet Beat will begin this December in Mexico.
GM India began exporting its vehicles to the Chilean market in September of 2014. That year, GM India only exported 1,000 vehicles, but 19,000 is the latest target.
General Motors CEO Mary Barra has already announced over $1 billion in investment to GM India, as the company looks to increase production output from the current 13o,000, to 220,000 by 2025.