We’ve previously detailed how the Chevrolet SS is absolutely one of the greatest cars no one is buying, but it simply lacks awareness in the marketplace. Here’s something to chew over, though: when is the last time you saw an advertisement for the Challenger or Charger Hellcat?
We don’t recall one explicitly for the Hellcat twins, either. But, the fact of the matter is, the introduction created enough buzz there was no need to create additional awareness. Everyone knows about the Hellcat, despite marketing channels staying silent.
We bring this up because Chevrolet has dropped the ball hardcore on creating awareness for the SS performance sedan. So, if the bowtie brand is adamant on letting the car go silent in the advertising department, why not send it off with a bang and create the buzz the car deserves?
You may ask: “Why the Chevrolet SS, and not the 2016 Chevrolet Camaro?” Ah, because the Camaro certainly needs no introduction, with bountiful amounts of brand equity buried in the nameplate. The SS is a very different story.
We can only imagine the internet waves created with the introduction of an LS9-powered Chevrolet SS. You know it would be awesome, we know it would be awesome and, surely, the minds inside of Chevrolet know it would be awesome.
Plus, the price point would be nearly bang on. With the Charger Hellcat ringing in at nearly $64,000 in base guise, there’s room to push the gotta-have-it factor with the SS’ $46,000 price tag.
We may not be too far off, either. News has surfaced Holden Special Vehicles has acquired a handful of LS9 engines, churning the rumor mill that we may see an LS9-powered HSV model based on the 2016 Holden Commodore Series II. Maybe, just maybe, we’ll see the idea grace our shores, and not let the Aussies have all the fun.
The blueprint is there, but, we’ll turn it to you. Should Chevrolet cover this niche before the Chevrolet SS’ days become even more numbered? Or, should it sit this round out?
However, as they say, there’s no time like the present.