Cadillac will continue its confident stride into the world of fashion with the reveal of the 2017 XT5 during New York Fashion Week. Which included one airlift over the Hudson River to get the people talking.
How exactly does the introduction of the brand’s latest crossover mesh with the world of fashion, you ask? Turns out the company will partner with a fashion design house called Public School, who will debut its Pre-Fall collection on the eve of the Dubai Motor Show in collaboration with the launch of the new Cadillac crossover, based on the new Chi platform, or C1xx.
Specially invited guests to the show will also receive Public School’s XT5-inspired “capsule collection,” whatever that looks like.
If you’ve never heard of Public School, it’s probably for good reason: The Dubai show marks its very first international runway show, which will showcase its pre-fall collection available in 2016. The Dubai Motor Show is also where we expect to get the full scoop on the 2017 Cadillac XT5, and not just photos to stare at.
(How one has a pre-fall wardrobe we aren’t quite sure, then again we aren’t exactly the most fashion-inclined bunch.)
Cadillac, on the other hand, has stepped up its foray into the fashion world in recent years. The brand previously hosted Public Schools’ spring 2016 fashion show at its new HQ in SoHo, and was the presenting sponsor of New York Men’s Day (NYMD) earlier this year.
It even has a multi-season partnership with the Council of Fashion Designers of America (CFDA), which lead to its sponsorship of the first-ever New York Fashion Week: Men’s in early spring. Heck, it even partnered with Nick Wooster to help create a different “capsule collection” of clothing just last month.
new fashion fixation may seem a bit unconventional, but if it leads to increased brand awareness among an affluent and stylish demographic, it will likely be worth it.