With a wave of new luxury SUVs about to flood the market, Cadillac may have found an answer to what it should do with the oddball-success story of the Escalade nameplate.
While brand managers and marketers ponder where to take the Cadillac Escalade next within the brand’s portfolio of vehicles, the market may have just made the decision for them. Cadillac is seriously considering taking the Escalade into the high roller territory, pushing the content and power to create a $100,000-plus SUV.
“The argument for doing it with Escalade is strong and momentum is moving it higher. It’s completely logical that’s where you go with it,” said Cadillac spokesman Dave Caldwell to Automotive News.
The news comes hot on the heels of a rumored Cadillac Escalade-V with LT4 6.2-liter supercharged V8 power, which would also likely push the SUV’s topped out price tag of $95,870 for a Platinum ESV trim past $100,000.
Caldwell stated that plans have not been solidified, however, stating the focus is on filling gaps within Cadillac’s lineup, specifically with new crossovers.
“The strength of the Escalade prompts us to think about ways to delve into even further,” he said. “But filling new portfolio slots for us is far and away the priority and new variants are much less of a focus now than in the past.”