The marketing push will be underpinned with the tagline: “Mokka. Life Ready,” and will center on the “everyday eccentric British family life in a light-hearted and humorous way with the Vauxhall Mokka at the heart of each scene,” according to the announcement.
Vauxhall will unleash an arsenal of marketing material in the UK across TV, film, online, posters, print, social and PR. The company will roll out a 40-second introductory TV spot in primetime slots during popular TV shows like Coronation Street and Emmerdale, followed by 60-second cinema spots before British screenings of Fantastic Four, Inside Out, and Mission Impossible: Rogue Nation, starting Friday, August 21.
The first ads to hit the web see Vauxhall respond to questions fielded by customers on Revoo, a ratings and review site based in the UK. The brief placements clock in around 14-seconds each or less, but they do a good job in answering questions like: “Is there enough leg room for a tall man to sit in the back of the Mokka?” and “Can you get built-in sat nav in the Mokka?,” in a fun yet informative way.
While we’re not sure what the longer, upcoming spots look like, we really like Vauxhall’s bite-sized approach with the current spots. Brevity and levity are often the perfect buns on which to position a tasty and satisfying ad. See for yourself below.