While we’ve recapped the big pieces from Johan de Nysschen’s address at the J.P. Morgan Auto Conference, including his sales goal of 500,000 vehicles by 2020, pushing back a European introduction and an incoming product hiatus, we have the entire transcript from the event at the link here for your reading pleasure.
Besides the major takeaway points, the final page, which covers the brief question and answer portion, has some very interesting takeaways, too. One audience member questioned de Nysschen’s use of alphanumerics now, and for future product.
If you were previously unaware, CT stands for “Cadillac Touring,” while XT stands for “Crossover Touring,” followed by a number to signify its hierarchy in the lineup. The larger the number, the more senior the vehicle.
That small bit can clue us in as to where the 2016 Cadillac CT6 sits for the brand and, it certainly isn’t going to be a flagship model, with three other numerical slots available before hitting double digits.
One other audience member asked about de Nysschen’s past with Audi, and how he plans to use his expertise to create a unique luxury experience that is Cadillac. A brief portion of his response reads as follows:
We’ve got to feel like a Cadillac, not in the way it looks, but in the way it drives, the way the door closes, the way the buttons work, the way the leather feels, the way the car smells, and all of these things are important and finally, of course, the quality of the dealer network. The dealer network must support all that you do. It’s the forum where the customer engages the brand and that’s probably the area where we have the most work to do in the United States.
If you’re feeling gutsy, have a read of the entire transcript, then bring it back and let us know how you feel about what de Nysschen has to say.