One of the largest sports and event centers in the world has a new name. Holden has announced the Collingwood Football Club has officially named their precinct “The Holden Centre.”
Formally Olympic Park, the renaming follows Holden’s extension of a three-year, multi-million dollar sponsorship of the football club. The Holden Centre investment aims to provide a world-class facility for the broader community and, Holden’s Executive Director of Marketing and Customer Experience, Geraldine Davys, says the partnership suits both the famous football club, and Holden.
“The partnership is a great fit. Both Holden and Collingwood are iconic Australian brands and the Holden Centre is the perfect location to showcase this partnership,” Ms Davys said.
“We share great synergies with the club, from our rich Aussie culture, to the passion and loyalty of our fan base, to our commitment to innovation, excellence and an exciting and bright future in Australia.”
Collingwood President, Eddie McGuire, said when Holden and Collingwood united in 2013 there was a natural fit and endless possibilities.
“Today, the alignment of Australia’s biggest and most famous sporting club with one of the nation’s biggest and most successful car companies, continues to make us both very proud,” Mr McGuire said.
“Collingwood and Holden Side by Side – you can’t get more Australian than that.”
The announcement also builds on the Holden Home Ground Advantage program, ensuring grants are given to deserving sport clubs by local dealership to support the community.