Roughly only one month after its initial launch, it seems Germans quite like the idea of car sharing. CarUnity, the car-sharing application powered by Opel, has reached over 5,000 users and around 1,500 vehicles are available.
“We have taken a strategically important step towards becoming a mobility provider with the successful launch of CarUnity. We will build on this and fire up the next step now,” said Opel Group CMO Tina Müller.
“We initially focused our marketing efforts on the Rhine-Main area. Now we will up the ante all over Germany. We will be targeting the Berlin metropolitan area next and will intensify our commitment there,” added Dr. Jan Wergin, Director Opel Community Carsharing. Berlin is a hotspot for carsharing. “That is why expanding to the German capital is the next logical step to take for CarUnity. We are optimistic that our concept will be just as successful in Berlin as it is in the Rhine-Main area,” said Wergin.
CarUnity is being placed as an important step for Opel, as younger buyers dig into the idea of sharing a vehicle, rather than owning one for themselves. Opel launched CarUnity in June with the slogan “Better Off Sharing,” and users may participate even if they don’t own an Opel vehicle.