Automakers aren’t spies. And General Motors’ Adam Bernard, associate director of competitive intelligence, states that quickly. Though, it’s essential to keep up-to-date on the who’s-who, and what’s new in an industry like the automotive arena.
Autoline invited Bernard, as well as Joe McCabe of AutoForecast, and Michael Omotoso from Eaton to sit down and see what it takes to stay competitive in the automotive industry, and how OEMs piece the puzzle together on what the next big thing might be.
Bernard specifically states the Lincoln Continental as a prime example for how the industry shares its secrets. Executives talk to
the little people journalists, and they may have a tip on something. It was as little as saying journalists were invited to a Lincoln event at the 2015 New York Auto Show that gave General Motors indication there would be something other than the 2016 Cadillac CT6 in the luxury realm of things in the Big Apple.
Combined with whispers of the Continental name, and logic stating the MKS was due for an overhaul, GM knew Lincoln would have a full-size luxury sedan on display.
It’s merely the tip of the ice berg, but you can explore the entire interview of the panel in the attached episode right down below.