Chevy’s Caprice Police Patrol Vehicle (PPV) isn’t selling so well. For the first six months of the year, the police-duty full-size sedan was responsible for 803 sales in the U.S., down 54 percent compared to the 1,732 units sold during the first six months of 2014.
Demand for the Caprice PPV peaked in June 2014 with 434 sales; in June 2015, only 159 units were sold. Alas, it doesn’t look like the Caprice will break the 2,000 sales mark for the calendar year as a whole year. To note, sales of the Caprice’s smaller, and enthusiast-focused brother, the Chevrolet SS Performance Sedan, are also down, but not as drastically.
Chevrolet SS Performance Sedan Results - First Half 2015
|MODEL||JUN 15 / JUN 14||JUNE 15||JUNE 14||YTD 15 / YTD 14||YTD 15||YTD 14|
Though the Caprice is only available to American police forces rather than to regular car buyers, its sales downfall can be attributed to the gradual decline in popularity of the large sedan in police forces across the country. In fact, American police departments seem to be favoring crossovers and large SUVs for their task forces.
GM isn’t the only one seeing drops in police-duty sedan sales: cross-town rival Ford saw sales of its Police Interceptor Sedan slide, though not as much as those of the Caprice PPV. The Taurus-based Police Interceptor Sedan was down 5 percent to 5,136 units during the first six months of 2015, and down a more worry-some 31.1 percent to 756 units in June 2015. By contrast, sales of Ford’s Explorer-based Police Interceptor Utility were up 36 percent to 12,900 during the first six months of 2015.
But even with the increased popularity of crossovers for the men and women and blue, we hate to see Ford sell more than Chevy in the police sedan department. Perhaps it has something to do with the Taurus/Police Interceptor Sedan being available with features like all-wheel drive and two EcoBoost turbo-charged engines, neither of which is offered by the Caprice, which rides on GM’s rear-drive Zeta platform, essentially being a slightly-modified Holden Caprice from Australia, from where it is imported. At the least we know that GM can always add those features to the Chevy Impala to take on the Taurus head-on… but will it?
Sales Results - June 2015 - USA - Chevrolet
|MODEL||JUN 2015 / JUN 2014||JUNE 2015||JUNE 2014||YTD 2015 / YTD 2014||YTD 2015||YTD 2014|
Sales Results - June 2015 - USA - GM Totals
|BRAND||JUN 2015 / JUN 2014||JUNE 2015||JUNE 2014||YTD 2015 / YTD 2014||YTD 2015||YTD 2014|
|GM USA TOTAL||-3.03%||259,353||267,461||+3.41%||1,505,545||1,455,868|