While we explored why Chevrolet would poke fun at aluminum usage earlier (especially considering the Silverado’s engine uses the material) we’re here to highlight another ad from the recent portion of “Real People, Not Actors” ad campaign.
What we have here is the full version of the advertisement, but snippets will surely make their way to television airwaves near you soon, if they haven’t already. Being honest, the spot is quite humorous to us. But, comic relief is hit or miss when viewing the ad from a marketing standpoint.
It’s been proven humor is quite effective in an ad only if the audience has a positive perception of the brand to begin with. If the audience viewing has a negative connotation, the ad won’t do much to sway them.
The ad also provides zero factual information for those interested in a high-strength steel and aluminum debate, but we digress. Taking it at face value, it’s fairly well executed, though those “real people” are starting to really seem like actors if you ask us.
Check it out for yourself down below.