Building on the high-strength steel message for the Silverado pickup truck, Chevrolet puts real people (not actors) into a material testing facility (a room with no windows or doors) and shows them two cages: one made from high-strength steel, and the other from aluminum.
Then, seemingly out of nowhere, The Bowtie lets a hungry grizzly bear into the room — making the men pick a cage in which to hide (and thereby save their lives). Do they end up picking the cage made of high-strength steel, or aluminum?
The spot illustrates the difference between the Chevy Silverado’s high-strength steel construction, and — though not by name — the 2015 (and newer) Ford F-150’s reliance on aluminum.
Watch the 90-second ad for yourself, and then tell us your thoughts in the comments below.