The aftermarket is a wide open world for owners. It’s the chance to create a unique vehicle, to express oneself for better, or for worse. The Specialty Equipment Market Association, better known as SEMA, has released their annual report showing 2015 will be a huge year for aftermarket companies.
In 2014, consumers spent a collective $36 billion on aftermarket products, an eight percent growth over 2013. And there are no signs of that number dwindling in 2015. Specifically, the resurgence in the midsize, light-truck segment has fueled aftermarket sales. For General Motors, that may be attributed to the reintroduction of the 2015 Chevrolet Colorado and 2015 GMC Canyon.
GM is still having problems keeping up with demand for the two midsize trucks, and it seems many owners are taking their newly purchased trucks and immediately heading to the aftermarket scene. Particularly, off-road accessories and parts has risen eight percent.
Even though a substantial piece of profit is coming from light truck sales currently, street performance remains the largest category consumers are spending in. That means performance modifications for Corvettes, Camaros and more. And it should only grow with the introduction of the 2016 Chevy Camaro.
General Motors has been busy crafting their own strategy to keep more consumer spending inside of GM. A plethora of special edition trucks have been introduced for the Silverado, but more so for the Colorado. GM sees these special editions as a chance for customers to personalize their vehicles straight from the factory, passing up aftermarket companies.
With all of that news, it seems the 2015 SEMA show in Las Vegas will be a massive event, one which Chevrolet has also told us to keep an eye on concerning the 2016 Camaro. We’re expecting a slew of aftermarket support for the sixth-generation Camaro to be announced.