It isn’t the first time this idea has been explored. A Corvette sub-brand seems to be a hot-on-the-heels rumor tagging along with the all but confirmed mid-engined Corvette. Zora, Manta Ray, C8, ZR1 whatever nomenclature it may wear.
But Automobile sees a Corvette sub-brand a tad differently. Recent arguments call for a full line of Corvette branded cars and SUVs, following in Porsche’s footsteps. Instead, the publication calls for Corvette to hold hands with Cadillac across the globe to become its high-performance big brother.
And it doesn’t leave Chevrolet out either. Rather, it would ditch the Chevy name in favor of simply “Corvette.” High-profile Chevrolet dealers could easily still sell a Corvette sub-brand. And let’s be honest, the Corvette is nearly its own entity already.
In addition, Cadillac needs a great sports car to compete with the likes of Audi R8, and Mercedes AMG GT. Letting Corvette become a Cadillac showroom darling could increase traffic, and give the luxury brand the attention it needs in China.
On the flip side, it would be a cost saver too. Rather than re-engineering a mid-engined Corvette to higher Cadillac standards, it would simply already be done with a Corvette sub-brand. Not to knock dealership experience, but a dealer selling the Chevrolet Spark alongside a Zora Corvette seems a bit outlandish.
Does the Corvette deserve this? Absolutely. If the C7 Stingray and C7 Z06 are any indication of what the Corvette team can do, a move like this could turn America’s homegrown sports car into a true world beater.