Holden is grasping to stay relevant in the turbulent times that are the Australian automotive industry. While the brand has self-proclaimed the hardships the brand is seeing currently, that won’t stop it from cherry-picking the best products it feels from General Motors’ entire worldwide operation.
With that said, the 2015 Holden Astra sits as one of the latest German imports for the brand. The brand has teamed up with VICE and The Creators Project to bring forth an obstacle course made of the drones. And the 2015 Astra will be attacking it.
We previously misread this news as a possible new Holden Astra variant teased, as the brand left us a snippet of this video saying “something new is coming…” We hoped Holden hadn’t tugged on our heart strings too much, but, in fact, they did.
The video, while a cool concept, accomplishes nearly nothing after you finish watching. The cinematography is excellent, but the idea is poorly executed. It merely seems as if the 2015 Astra is chasing a flock of drones back and forth with pretty camera shots thrown in for good measure.
But, that’s us. Taking it at face value, it’s neat. We were expecting something much bigger with an announcement talking about something new coming, though. Check out the video for yourself down below.