Microsoft has become the official technology partner of NASCAR, signing a multi-year deal for the race series to use its different operating systems for inspections and communications between race officials. Additionally, the computing company has also partnered up with Hendrick Motorsports to deliver different technology solutions for the team and to sponsor Dale Earnhardt Jr.’s No. 88 Chevrolet.
As FOX reports, NASCAR and Hendrick Motorsports will adopt the Windows 10 operating platform and Microsoft Azure cloud computing system to help with different solutions both on and off the track. To coincide with the launch of Windows 10, the company will also promote the new system by serving as a primary sponsor of Dale Earnhardt Jr.’s No. 88 Chevrolet for the upcoming NASCAR rounds at Sonoma and Pocono.
“NASCAR and Hendrick Motorsports are perpetual innovators in motorsports,” Steve Guggenheimer, Corporate Vice President, Developer Experience and Evangelism at Microsoft, said in a statement. “This sport demands constant innovation, to have its boundaries pushed, so that the sport delivers the exciting experiences expected by fans.”
“The Windows mobile inspection application we launched last year is a great example of how innovative solutions can push boundaries and make the racing experience even better,” Guggenheimer added. “We’re looking forward to the next solutions that we can deploy with both NASCAR and Hendrick Motorsports to push each of our organizations forward.”