We’re not the only ones who have explored this before: it may be time for Corvette to be its own identity. So much brand identity sits within the name, it could ditch the Chevy preface tomorrow, and many wouldn’t bat an eye. That was just the subject from the latest opinion piece from Autoblog, and the idea is to aim Corvette squarely at Porsche.
As the piece notes, Porsche was once a purist brand, and anytime the company veered away from the rear-engined formula, purists cried fowl. Volkswagen AG eventually committed a cardinal sin by introducing the Cayenne, and by the end of this decade, Porsche will have quadrupled its sales globally.
Maybe General Motors should be paying closer attention to this formula. Autoblog openly suggests a whole lineup of Corvette branded vehicles. Yes, SUVs included. If there’s one thing GM has always been a peach at making, it’s an SUV or truck.
It’s wildly weird to imagine, but not as difficult for Chinese consumers to swallow. The Chinese consumer base appreciates the bang-for-your-buck Corvette offers, but does without the long-standing sense of Corvette being strictly a two-seat V8 power sport car. And they have no notion about Corvette being tied to Chevrolet. Not to mention bolstering Cadillac’s image with a lineup of razor-sharp Corvette vehicles in its showroom.
The report cites Porsche moving 47,000 vehicles in the U.S. market last year with seven different models. Corvette nearly eclipsed that number with one model at 35,000. Could it work? Maybe. That’s not for us to ultimately decide. But with a mid-engined Corvette an almost-sure thing, who knows what other programs are lurking in the shadows.
A brave new world it would be, indeed.