American football has become the go-to sport across the U.S., ousting America’s classic pastime, baseball, drawing more viewers than ever before.
24 of the 26 most-watched sporting events happened to involve the National Football League, and many brand’s would kill for that kind of exposure. It’s something General Motors has been a part of since 2001, when the automaker signed on us the official sponsor of the league. But, GM has officially ended its partnership with the NFL as of last season, leaving the playing field wide open.
Now, it looks like Hyundai is looking for the spotlight. According to a report from Forbes, Hyundai is very close to replacing General Motors as the league’s official sponsor. This comes at a time when the Korean automaker’s sales have gone stagnant, with its stocks hitting a five-year low.
To throw some insight at you, consider this: 43 percent of self-described “avid” fans of the NFL answered “affirmative” to whether it was important to know which companies officially sponsored the league in a Turnkey survey conducted. 37 percent indicated they would be more likely to recommend a product to a friend or family member based on a sponsorship.
That kind of reach comes at a price, however. General Motors has been paying $25 million annually to secure the partnership, and we can’t imagine the NFL offering the same contract for an incoming sponsor. Also, that excludes advertising during the games.
Still, be prepared to see less GM come the 2015 NFL season.