GMC still wants everyone to know they are the professional grade but, a few months ago, GMC launched their latest “Precision” advertising campaign. The campaign highlights the attention to detail found in GMC trucks and SUVs, especially when considering GMC’s successful (read: profitable) Denali sub-brand.
In a move feeling in line with something Cadillac would pursue these days, GMC is readying a short film, following up on its latest “Precision” ad spot, which featured American designer Michael Bastian. The short film has been teased briefly by GMC, and a quick video has been posted to YouTube.
The film, titled “The Sharp American,” will explore the connection between GMC and the precision found in premium fashion, photography and music, according to the brand. The film will feature the 2015 GMC Yukon Denali specifically, with Bastian and others speaking on how precision shapes their gifts.
The short film will be screened during the inaugural Men’s New York Fashion Week, which takes place July 13 through 16. Have a look at the quick video below.