The third installment of GMC’s latest marketing gambit has gone live, but unlike the other two spots that juxtapose athletic precision with engineering precision (“Fastball” and “Swish”), the new spot shifts the focus from sport to fashion. As well as the Denali sub-brand.
The two previous spots were tied together by GMC’s “professional grade” tagline and the new spot picks up the same thread without dropping a stitch– the details of an impeccably dressed man and all the well-trimmed stitches are juxtaposed with the precise features seen in the Yukon Denali.
GM even created a film to complement the ad, which will debut at New York Men’s Fashion Week on July 13-16. Another nod to the well-dressed crowd, no doubt.
Have a look below at “Sharp,” featuring American designer Michael Bastian, and then let us know– does it drive the point across as well as the last two spots? Does fashion resonate as well as sports? That’s up to you to decide.
But one thing we can be sure of is this: Will Arnett still performs the husky voice over work and the spot is still set to “Eminence Front” by The Who, just like the last two ad spots. And that’s a combination we’ve grown to like quite a bit, thank you very much.