General Motors CEO Mary Barra has said it once before, but her statement rings true for this news. Careful collaboration and partnerships will lead the industry forward, rather than all-out mergers. After years of stretching development dollars, and facing a staunch cash-crunch, GM is starting to rebuild its empire.
The latest piece is the re-entry into the medium-duty truck market.
The Wall Street Journal reports GM will form a new joint venture will Japanese automaker, Isuzu. Isuzu will build the medium-duty trucks, while GM is said to supply a powerplant for them, according to dealers briefed on the news. Isuzu, which exited the U.S. market years ago, will rely on GM’s well-established dealer network.
GM dealers have been yearning for product to sell in this market, as Ford and Daimler have remained active. Medium-duty truck sales have grown 3.5 percent thus far in 2015.
The rebadged Isuzu N-series trucks are expected to begin a wider foray into the market, which hasn’t been tapped by GM in years. A formal announcement on the joint-venture is expected soon.