The 30-second-long spot begins by featuring the same looks and feel as The Daring: No Regrets spot that kicked off the campaign, with the appropriate city sights and sounds, and then quotes Andrew Carnegie’s well-known “Principles should never be compromised” line.
After some more shots of the city the Cadillac SRX, the spot states that “the 2015 Cadillac SRX is a crossover with space, safety and style”, while showing the SRX with the following lease offer for the Standard trim level:
- $339 per month for 24 months (ultra low mileage lease for well-qualified leases)
- $2,339 due at signing after all offers
The spot comes just months ahead of the expected premier of the SRX’s replacement, which is believed to carry the Cadillac XT5 moniker.
The GM Authority Take
It seems to us that Cadillac is pushing the current-gen SRX hard in order to build demand and wind down inventory of this second-gen model.
On a related note: the SRX is currently the only vehicle that Cadillac is advertising on TV, with the ATS, CTS, XTS, or Escalade getting zero TV ad time. Could that be the biggest reason for the significant ATS and CTS sales declines?