The early 1900s had an incredible architecture around them in the United States. Before digital design, things were hand-drawn, and crafted in a nostalgic taste we can’t help but miss. That includes the signage from the historic Chicago Motor Row District.
This three-story Chevrolet sign was part of said district, part of City Chevrolet Auto Sales on South Michigan Avenue. The buildings were built between 1909 and 1915, and this particular dealership was built to house five stories. We can’t even imagine a five-story dealership these days.
All of the original signs were removed from the building 15 years ago, to be saved from a date with the wrecking ball. The Chevrolet sign features neons, but the entire piece needs restoring. Mecum says they will auction off the sign during their Indianapolis event, and the highest bidder will be responsible for hauling away the massive piece of Chevrolet history. For history buffs, this may be the perfect piece to their collection. That is, if they can find somewhere to actually hang it.