“Our new Astra. It will redefine the compact car segment with German engineering, best-in-class connectivity, and emotional design,” says Opel-Vauxhall CEO Dr. Karl-Thomas Neumann in a new teaser video for the upcoming Astra K, which he’ll reveal at the Frankfurt Motor Show in September.
Big words. Then, again, this is a big car for Opel.
Opel has built more than 24-million Astras and Kadetts in total and the new Astra K, the 11th generation vehicle, needs to continue the trend in order for the company to make good on its promise to return a profit next year.
“One word summarizes the new Astra from an engineering point of view,” says Neumann. The magic word? Efficiency.
Said to ride on the new, global D2xx platform – just like the 2016 Chevrolet Cruze – the new Opel-Vauxall Astra K will shed significant mass, while a new family of efficient, next-generation engines can be found under the hood.
Neumann also goes on to say the new car will be fun to drive yet easy on the wallet, continuing on a big list of promises but Opel’s frontman seems quite confident the new Astra will continue the brand’s upward trend.
“It’s not only more efficient; it’s awesome,” he says.
Check out the teaser clip of the 2016 Opel Astra below. Also, is it us, or does Dr. Neumann seem genuinely excited to launch the new car? Either way, he seems like one of the coolest CEOs you’ll ever meet.