Look beyond the new sheetmetal, standard magnetic ride control on the SS model, new choice of engines, and the new Alpha-platform contained in the 2016 Chevrolet Camaro, and you’ll see a company itching for its popular pony to once again regain top spot in the highly competitive sports car segment. After all, the fifth-generation Camaro outsold the Mustang for five straight years.
GM CEO Mary Barra is confident that the new car will not only appeal to current Camaro owners, but will also ensnare a new batch of sports car customers– a crucial aspect of its intended success.
“Every vehicle we put in the market, (we) want to win the segment,” Barra told Wards Auto. “We’re excited, (and) I’m confident this car will be something that current Camaro owners will want, and we’ll bring in a new customer, as well.”
Like the outgoing, fifth-generation Camaro, Chevrolet plans to reveal a whole bunch of new variants, models, and accessories in order to attract new customers for the 2016 Camaro, and keep the new car fresh for years to come. Time will tell if Camaro Six has what it takes to surpass the might of the current car.
“That’s what you’ve got to do. The market is so competitive. We’re not going to wait five years or six years, or whatever the length the product cycle might be to do new things,” GM product development chief Mark Reuss told the news outlet.
The Chevrolet Camaro led the ‘Middle Specialty’ segment for five straight years, but was knocked off its perch earlier this year thanks to Ford and the 2015 Mustang. The trend has continued through the month of April; the new Mustang has found 42,995 buyers so far this year while Chevrolet has moved just 24,229 elder Camaros (down -23.60% last month). But this downturn in sales isn’t coming as a surprise to anyone, as many Camaro buyers knew that there’s a new 2016 Camaro lurking around the corner.