General Motors has filed an application to register “Cruze Premier” as a trademark with the United States Patent and Trademark Office, GM Authority was first to discover.
The automaker’s April 22nd, 2015 application is assigned serial number 86605922 and specifies that the mark will be used for “motor land vehicles, namely, automobiles, sport utility vehicles, trucks, vans, engines therefor and structural parts thereof.”
The GM Authority Take
General Motors is in the process of replacing the LTZ trim level on Chevrolet vehicles with the Premier moniker. And if this trademark application is anything to go by, it would appear that the all-new, second-generation, D2XX-platformed 2016 Chevrolet Cruze is next in line to receive the Premier trim.