Chevrolet knows there’s a market for the “pocket rocket,” but has no definitive plans to fill the void for such a car in the near future. This comes off the heels of the 2012 Chevrolet Code 130R concept, leading many to believe Chevrolet was readying a car to rival the likes of the Scion FR-S.
According to a new report from Automotive News, don’t expect such a car to come to fruition anytime soon. Mark Reuss, General Motors Global Product Development head, has gone on the record noting such a hole in the Chevrolet lineup, but says a car such as the 130R is simply not in the cards.
When asked about a small-performance vehicle, Reuss is genuinely conflicted on the idea, saying “I love those things. We know how to do them really well,” adding that he often fields the same question from customers and GM employees.
While Ford readies its Focus RS for U.S. consumption, Honda prepares the Civic Type-R and well-established vehicles such as the Golf GTI scoop up generation-Y buyers, Reuss says there isn’t much of a business case for an all-new vehicle, and quickly points to disappointing FR-S/BRZ sales. Sales of the small, rear-wheel drive sports-coupe fell 29 percent this year through April.
“Capital is not a black hole,” Reuss said. “On those cars, the price point begins to approach the segment of the next car up. We would spend a lot of money and resources, and what are we really doing?”
Chevrolet says its currently content with offering minor performance packages for the Chevrolet Sonic RS, which increase horsepower and torque slightly, without spending thousands of dollars.
While we don’t expect anything in the near future, keep the faith pocket-rocket fans. General Motors could easily tap the 2015 Opel Astra OPC for a budget-performance car, pushing 276 hp from its 2.0-liter turbo-four. As for the future, Reuss has us hopeful.
“The real question is: Is that a big priority? For now, no,” he said. “Forever? I wouldn’t say that.”