To counter this trend, Buick has cut entry level prices for both the 2015 Buick Verano and Regal, according to a report from Autoblog. The new price point comes courtesy of a new 1SV trim level for the Verano and Regal. The 2015 Buick Regal may now be had for $27,990, a savings of $2,925. The 2015 Buick Verano sheds $2,315 from its base price, and tumbles to only $21,990.
For the Buick Regal, the 1SV trim loses the 2.0-liter turbocharged four-cylinder and instead gains the 2.4-liter Ecotec four-banger from a fleet offering. Without forced induction, power drops from the boosted 259 hp and 295 lb-ft of torque to 182 hp and 172 lb-ft of torque.
Buyers looking at the now price-conscious 2015 Verano base will note the lack of satellite radio but all other standard equipment remains. General Motors states it achieved the savings by reducing dealer margins.
“We added this new base level to some models as a means of expanding the opportunity for more customers to experience Buick vehicles,” spokesman Nick Richards said in a statement to Autoblog. “The addition of these trims will create an increased awareness and consideration of these vehicles when being compared to the competition.”
Hopefully the price slashing is just the trick before all-new models find their way into the Buick portfolio.