The marketing campaign for the 2016 Chevrolet Volt is charging up and Chevrolet is keen to get your eyes on the vehicle anyway it can. Like many a Chevrolet before it, that means the new Volt will find its way onto the big screen in a theater near you.
While it won’t get the Michael Bay treatment any time soon (perhaps for the better), the new 2016 Volt will share the screen with George Clooney and Hugh Laurie in Tomorrowland, a new sci-fi Disney film that is set to hit U.S. theaters on May 22.
The new Volt probably won’t see as much screen time as, say, the then-unreleased Camaro received in Bay’s 2007 opus, but the following ad spot makes us think the Volt is probably a whole lot more than just background candy.
How exactly does a 1.5L electric hybrid fit into a sci-fi mystery movie, you ask?
“When you set out to find new roads you build the car of tomorrow, today,” booms the narrator in the following clip. Ah, the ol’ car-of-the-future-today angle; touché.
Though movie cameos can come off as a tad gimmicky, we have the Camaro as proof that this kind of in-movie advertising really works.
Check out the 30-second clip below and enjoy the appearance of several other GM concepts from the company’s Heritage Center. Including the Firebird III, Firebird IV, Astro II mid-engine Corvette concept, Astro III, and Express concept cars.