The Chevrolet Colorado High Country is indeed a real nameplate. In Asia, that is. For the U.S., though, Truck Trend has imagined a very literal take on the nameplate.
Like a late April Fools posting, the publication grabbed us and had us going for a brief moment. According to them, the Chevrolet Colorado “High Country” was announced as of yesterday, 4/20, with an initial offering in the state of Colorado. Well played. Very well played.
In this creatively-crafted scenario, Chevrolet is poised to fill the cabin of the Chevrolet Colorado High Country extensively with hemp-based renewable materials, including seat-fill material, door trim, and floormats. All hemp material is to be THC-free, rightfully discouraging any smoking of trim pieces, however.
The Colorado High Country is meant to be a vehicle “cannabis enthusiasts can call their own,” and will be heavily marketed in the Denver, Colorado Springs and Boulder area, home to the University of Colorado. Sounds like an instant success to us.
Thanks for the laugh Truck Trend, we tip our hat to you.