It’s no secret Cadillac is seriously lacking a crossover and SUV portfolio, something which has never been the company’s strong suit. But, the market speaks volume, and luxury car buyers are scooping up crossovers from Cadillac’s rivals left and right.
This is being addressed as you read this, with the first product likely being the Cadillac XT5, the SRX replacement. Now, according to a new report form AutoGuide, we can expect not only the XT5 to show face, but three additional crossovers to accompany it by the year 2020. That would bring the SUV and crossover tally to include the XT5, Escalade and three mystery offerings for a total of five vehicles in this segment.
Cadillac president Johan de Nysschen said crossovers are, “an important part of growth in the luxury market,” and confirmed to AutoGuide that, “There are three additional crossovers that will enter the Cadillac portfolio that do not exist today.”
That’s a lot of product, but it’s product the brand desperately needs.
China will fuel and fund this demand for crossovers due to their newfound love affair with said vehicle type. The perspective success in China will then allow de Nysschen to turn his focus on a relaunch of the Cadillac brand in Europe. But, as noted previously, a European invasion won’t happen until after 2020.
“I don’t think we want to wage war on two fronts at the same time. It’s better to attack Europe from a position of strength,” said de Nysschen.
Presumably, we’ll see a crossover to bridge the gap between the XT5 and Escalade and possibly a much more compact offering, near the size of the Buick Encore. The third, well, your guess is as good as ours.