When the Chevrolet design team was looking for a color palette as funky and fresh as the new 2016 Chevrolet Spark, one of the sources of inspiration to which they turned was a grocery store, of all places.
A recent post on GM’s own FastLane blog details how the folks at Chevy sought many of the Spark’s new colors from everyday consumables. That includes such shades as “Toasted Marshmallow” and “Kalamata Olive,” which are the actual names of two new colors that will be available on the 2016 Spark.
Of course, whatever looked tastiest on the new Spark wasn’t the only deciding factor in its new color options; the Chevy design team also marks trends in fashion, furniture, product design, and other fields to see what’s hot, and what’s emerging. Regarding that Toasted Marshmallow metallic hue, Chevrolet’s Senior Design Manager of Color & Trim Kathy Sirvio said: “We’ve seen a resurgence in creamy colors, much like warm white, soft neutrals or even a latte-like hue. We’ve even seen this trend grow within the electronics industry.”
As for its richer, perhaps less playful counterpart, Kalamata Olive? “We’ve seen trends rising within this color space in fashion, product design and home furnishings, but it’s still very new and fresh in the automotive realm. On Spark, it gives customers a color that is still rich and expressive but not quite as vibrant as other paint options, like the bright Lime green or the new Splash Blue.”