Previously, we told you about the Cadillac’s identity crisis with the Escalade nameplate. Cadillac is serious perplexed on where to take the American luxury SUV in its next-generation. Being torn between the “don’t mess with success” mentality and bringing the Escalade in line with the brand’s newfound ideals is a tough decision.
Let’s briefly recap this complicated dilemma.
The current 2015 Cadillac Escalade has been a massive success for Cadillac. Sales are up over 100 percent year-over-year with an average transaction price of $83,000. The Escalade has instant brand recognition with anyone you speak with, and stands as a vehicle representing “you’ve made it.”
On the flip side, it rings as the opposite of what Cadillac strives to be. It’s a rebadged Chevrolet and GMC at heart. It offers no exclusive Cadillac engine. The SUV showcases no major technology. It’s not a performance vehicle. You get the idea.
Cadillac is currently in the process of shaping what the follow-up to this successful vehicle will be, and that’s where we want you to chime in.
Cadillac has stated the Escalade name is too valuable to give up, but we ask you, should the Escalade gain an alphanumeric name to follow the new CT and XT naming strategy, and bring the SUV in line with the brand with exclusive engines and technology? Or, is the Escalade too valuable to mess with? Let us know in the poll below, and feel free to expand in the comments down below.