General Motors’ European Opel-Vauxhall brands recorded 279,306 vehicle sales during the first quarter of 2015.
The results represent an increase of 3.1 percent on a year-over-year basis, up roughly 8,500 vehicles and tallying up to a market share of 5.83 percent. The brands grew slightly faster than the overall European vehicle market, which was up 2.8 percent year-over-year.
Peter Christian Küspert, Vice President Sales and Aftersales, Opel Group, was pleased with market share growth in a total of 11 European markets. “In countries like the UK, Spain, Italy, Poland and Turkey, demand is considerably higher than last year”, Küspert commented. “With our young and attractive model portfolio, we benefit from this.”
On a vehicle basis, the subcompact, Gamma-based Mokka crossover continues to be the shining star. The vehicle leads its segment in countries like Italy and Germany.
On a market basis, Opel surpassed the 50,000 mark for new passenger car registrations in its home market of Germany during the first quarter of 2015. In fact, exactly 51,584 new Opel cars were registered compared to 49,965 a year ago, giving Opel a Q1 2015 market share of 6.8 percent in Germany. For the quarter, Opel’s best month in Germany was March as the brand increased new car registrations to 23,044 units compared to 22,131 in March 2014. The performance gave Opel a market share of 7.1 percent in March in its home market.
Meanwhile, the Opel-Vauxhall light commercial vehicle (LCV) business showed a clear upward trend; Opel improved market share in the European LCV field to 4.2 percent in the first quarter of 2015 — the best quarterly market share since 2009 — thanks to the new Vivaro and Movano models.
Recognizing the vast opportunity in the LCV space, Peter Christian Küspert stated that, “The LCV business offers tremendous potential for growth and it is a key pillar of our long-term plan DRIVE! 2022.”