Buick undoubtedly surprised the world when it unveiled the Buick Avenir concept at the North American International Auto Show back in January.
Which made us all the more sad when we heard rumors it wouldn’t make it to production. While we heard it would herald a new design language for Buick and that many of its best bits could be seen on future vehicles, we were downright depressed when we heard it would never sit under showroom lights. Well, we have good news Avenir fans.
Like many of you speculated, it seems the Avenir isn’t actually dead yet. Quite the contrary, the company is currently examining its production viability.
“We always do business cases on things that are very nice and attractive like that. So yeah, we’re absolutely… you know looking at… you know, it was such a hit, what would it look like in production, what would it cost to do it. So that’s where we’re at,” Mark Reuss told Autoblog at the New York International Auto Show.
Should Buick take the leap and offer an Omega-based luxury flagship to elevate the brand? We whole heartedly think so.