Cadillac officially unveiled the updated 2016 ELR yesterday, announcing the car will come with more power, revised suspension and brakes, an optional performance package and most importantly, a smaller price tag of $65,995. The automaker appears to have addressed some of the biggest complaints about the slow-selling plug-in hybrid EV in moving to the 2016 model, but is it enough to move more ELRs off dealer lots?
The major complaint consumers and the media had in regards to the ELR was its unrealistic price tag of $74,995. It’s not an absurd price to pay for a luxury EV, however the ELR’s close relation to the budget Chevrolet Volt made the price seem a bit ridiculous. The ELR now starts at a less shocking $65,995, $9,000 less than before, and can be cheaper depending on state tax credits. This was a smart move for Cadillac, seeing as dealers were offering huge incentives on the model anyways.
Speaking of the ELR’s relation to the Volt, the 2016 model provides more disparity between the two model’s powertrains. The ELR now comes with upgraded software for the electric motor, giving it 25 percent more power and torque and lowering the 0-60 mph time by a significant 1.5 seconds. There’s also a ‘Sport’ button, which allows the electric motor and 1.4-liter gasoline engine to work in unison with each other and an optional performance pack.
So have these changes ‘fixed’ the issues most people had with the ELR? The price tag is lower, yet still a bit expensive, and its powertrain is now even more different than the Volt’s. The model probably won’t be flying off dealer lots, but it should help it find a few more buyers.
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