Chevrolet wants today, April 1st, to be the #BestDayEver for America, no fooling. The automaker says it will lay “meaningful new surprises on us” throughout its new day-long campaign in collaboration with celebrities, sports stars and philanthropic organizations.
The announcements are meant to be surprises, so Chevy is remaining vague about what #BestDayEver is all about. They’ve teamed up with some notable partners for #BestDayEver including Jimmy Kimmel Live!, the MLB, Manchester United, Danica Patrick, iHeartRadio and many more.
The first surprise in #BestDayEver was the introduction of the 2016 Chevrolet Malibu and Malibu Hybrid. The rest will be streamed live at ChevroletBestDayEver.com, but we’ve embedded the stream below for your convenience. The campaign can also be searched using the ‘#BestDayEver’ hashtag on Twitter.
“Our new campaign shows that the quality, design and technology available today in Chevrolet’s award-winning cars and crossovers really surprise people once they experience them,” said Paul Edwards, U.S. vice president, Chevrolet marketing. “We are going to make it the #BestDayEver for thousands of people across the country with hundreds of events and surprises, big and small, as an unmistakable signal that something massive is happening at Chevrolet.”