Whether it’s Men’s Health; Esquire; Cosmopolitan; or the aptly titled Life & Style, there is no shortage of lifestyle magazines currently available on U.S. newsstands.
Now, Chevrolet has decided to leap into the crowded waters with the launch of its own lifestyle magazine, called New Roads. While it won’t compete directly with the likes of the aforementioned mags, it will still have to vie for the attention of readers just the same.
So, what is New Roads about, exactly?
“A magazine for Chevrolet owners…and what they are interested in,” writes Brian Sweeney, U.S. President of Chevrolet, in the inaugural issue. “Ultimately, we built this magazine around the things we and Chevrolet hold in common. Whether it was design, technology, safety and quality, performance or value, you bought a Chevrolet for a reason.”
The magazine fuses car content–like a track test of the new 2015 Corvette Z06 and a preview of the upcoming Chevrolet Bolt – with other staples of the lifestyle magazine, like the familiar home-renovation-on-a-budget piece or the ever-popular ‘spring grilling guide’.
While it’s obvious the magazine – which is currently available online – is a product of Chevrolet’s marketing department, New Roads does an admirable job in not baking too much Chevy-specific content into the pie.
The photography is first-rate and up-to-the-minute articles like “Can you really cut out cable?” show that Chevy has put some thought into what readers want to see.
Overall, New Roads looks like a great way for Chevy to keep owners up to date, without being too in-your-face about it.