Cadillac has made another image move with the announcement of its exclusive partnership with Fairmont Hotels. Fairmont Hotels have been known as the choice destination across the globe, with establishments in New York City, Washington D.C., London, Shanghai and more.
Guests will be treated to courtesy rides in a fleet of more than 25 vehicles, which include the 2015 Cadillac Escalade and 2015 Cadillac CTS. The program is already in full effect across the country, notably at the San Francisco, Maui and Boston properties.
The complimentary guest shuttles will include the latest in Cadillac technology and engineering including OnStar 4G LTE WiFi. Guests are able to take advantage of the service on a first-come, first-serve basis, although, Fairmont President’s Club members and those staying on Fairmont Gold Floors will have priority access.
Jane Mackie, Vice President of the Fairmont brand, believes the two industry leading brands will work together in an impeccable fashion saying, “At the beginning of the century, two of the world’s most forward thinking and beloved brands, Cadillac in Detroit and Fairmont in San Francisco, changed the face of their respective industries by setting new standards in how to enjoy life. Both brands remain committed to product innovation to maintain and surpass that standard, as evidenced by this partnership which connects guests with the best of American restaurants, culture and nightlife in leading cities and resort destinations.”
The move comes as an ongoing step to reestablish the Cadillac brand image, which Cadillac believes will in turn lead to the sales boom its cars need, and deserve. Piece by piece, the brand will initiate partnerships and branding moves, which began with the “Dare Greatly” campaign.
“Together, Cadillac and Fairmont bring a special, bespoke experience to our customers,” said Melody Lee, Cadillac director of brand strategy and planning. “Our partnership is designed to showcase the best in product, service and premium customer interactions.”