Cadillac is focused on turning around its brand image before sales truly start to blossom, but that didn’t stop Chinese buyers from propelling the brand forward in March. Global sales for the luxury brand rose a healthy 15 percent, largely fueled by 2015 Cadillac ATS and ATS-L sales in China.
In total, Cadillac delivered 24,740 vehicles during the month of March worldwide. Although China led the surge, the Middle East and Canada helped that growth with 65 and 10 percent increase in sales year-over-year.
In the U.S., the picture isn’t as bright. Sales continued to contract, and Cadillac saw sales slip seven percent year-over-year. March of 2014 saw 14,765 new Cadillac vehicles delivered, while this past March saw 1,000 less cars even. The bright spot domestically was the 2015 Cadillac Escalade, which enjoyed a 119 percent increase in sales. Cadillac reports the Escalade to have grabbed a 30 percent share in the luxury SUV segment as of this writing.
As Cadillac works on putting General Motors’ $12 billion investment to good use, we should see a steady stream of new product, and a continued marketing blitz to help turn every Cadillac model into as much of a success as the Escalade.