Johan de Nysschen has been tasked with doing a lot for Cadillac. He’s overseeing the allocation of $12 billion to transform the luxury marque to new heights. He’s launching some of the best cars Cadillac has ever made. Most importantly, he’s redefining what it means to drive a Cadillac.
We love the enthusiasm behind the brand that has come with de Nysschen, but talk about dedication. The Cadillac President recently sent out a Facebook update personally informing BMW M, Mercedes AMG and Audi RS fans to get ready for the return of the ultimate in American performance. The update reads as follows:
Fighting words? Definitely. Having pride in your work is one thing, but de Nysschen is taking it to a whole new level here. And we like the spunk.
This should make for good discussion. Tell us, is this an unwarranted rant to troll skeptics? Or do you like what de Nysschen has to say?